1. INTRO  

At BAT (which is the name of the business that owns “Vype_Worldwide” we are committed to protecting your privacy – this means that we will make sure that any information you give to us by visiting our websites, social media pages, or participating in our competitions that you enter from the links on our website or social media pages (such as Instagram or Facebooks) ("Competition") are only used for the purposes set out in this “Privacy Notice”. 


This Privacy Notice tells you what we do with your personal data, and how we comply with the laws that tell us to treat your personal data in a certain way. This Privacy Notice applies to everyone who visits our website, social media pages and/or participates in our (and the Vype_Worldwide team at BAT love doing competitions!). 


For the purpose of this Privacy Notice, we need to tell you that the relevant legal entity responsible for your any personal data you provide to us (known as a “data controller”) is called Nicoventures Trading Limited ("BAT", “us” or "we").


If you need or want to get in touch with us, we have provided general contact details in the "How to Contact Us" section of this Privacy Notice or (to save you scrolling to this section, you can email us at


We may change this Privacy Notice from time to time so please check it regularly on the bio of @ Vype_Worldwide.



Depending on the circumstances and applicable local laws and requirements, we may collect the information detailed below. You can learn about the reasons why we do this later in this Privacy Notice.


  • If you visit our social media pages and like our posts, include a hashtag or mention relating to us or tag us in a post, we will collect your social media handle and post related information (the content, time and date of your post);

  • If you correspond with us over direct message, we will collect your social media handle and the content of correspondence;

  • Where you are required to share personal data for your entry to a Competition (such as a selfie or a written post) we will collect the content of your Competition entry;

  • Where you enter into one of our Competitions hosted on our social media pages, we may collect your full name, town, country of residence, email address, date of birth, telephone number, age verification documentation (including either a copy of your passport or driving licence).


We collect this data from you on a voluntary basis however if you don’t let us collect this data, you may not be able to enter our Competitions and we may not be able to continue our relationship with you. For example, all of our Competitions are only open to tobacco and/or nicotine consumers aged 18 or over. Entrants of our Competitions will be contacted via email, during which we will ask for confirmation that they are a tobacco and/or nicotine consumer and are aged 18 or over. If you do not provide these confirmations, you will not be able to continue to be an entrant to our Competitions, and we reserve the right to withdraw any applicable prize from you and pick a replacement winner.



Most of the data we hold about you, will be information you provide to us when interacting on our social media pages, communicating with us via email, direct message or submitting your entry for our Competitions.  We may ask our third parties who work with us to assist in our Competitions, to collect information from you on our behalf for example, verification checks of proof of age and sending prizes to your home address.  

We may also collect some personal data about you which we’ve collected indirectly.  For example, technical information such as the internet protocol (known as IP) address used to connect your device to the internet, your log-in information, time of access, date of access, time zone setting, web page(s) visited, software crash reports, type and version of browser used, browser plug-in types and versions used, and operating system and platform to ensure the security of your account and to verify that the person operating your account is you.

We may collect details about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from a competition page (including date and time), services you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call out customer service team; and information about your device allowing us to analyse trends, administer the Competition Page, track your web navigation, and gather broad demographic information for aggregated use.



There are a few ways the law allows us to process (i.e. use) your personal data.  These are explained below according to each data type.

  • Where using your data is in our legitimate interests

We can process your personal data where it is in our “legitimate interests” to do so, and those legitimate interests are not outweighed by any potential prejudice to you - some of these are set out below:

  • To communicate with you via our social media pages;

  • Using your data to help us run any of our Competitions you enter and award you a prize (if you win);

  • To market and advertise BAT products and services to the extent permitted by the law;

  • To help us establish, exercise and defend legal claims; and

  • For our internal admin purposes.

We don't think that any of the activities set out in this Privacy Notice will prejudice you in any way. However, you do have the right to object to us and we’ve set out details regarding how you can go about doing this in the ‘You Have Rights!’ section below.

  • Where using your data is necessary for us to carry out our legal obligations

When we have legal obligations that we need to comply with, we can use your personal data to comply with those other legal obligations (for example to verify your age).

  • Where you give us your consent to use your personal data

We can use your data where you have specifically given us permission to do so in certain circumstances. For example, where we wish to use your name and image in our publicity materials.

You have the right to withdraw your consent at any time. We have set out details regarding how you can go about this in the section ‘You Have Rights!’ below.


Sometimes we will share your information to ensure the smooth running of our website (such as provide you with information /marketing communications where you have requested us to) and so that we can carry out any of our Competitions in a fair, efficient and transparent manner. We may share your information with any of the following groups:

  • Any of our BAT entities. Your personal data may be shared with other members of the BAT group, for example, in the country in which you tell us you reside. 


  • Regulatory authorities. We may share your information with authorities when we believe that the law or other regulation requires us to do so (for example, because of a request in connection with any anticipated litigation or in order to help prevent fraud or to enforce or protect the rights and properties of BAT or its subsidiaries).

  • Third party service providers. We may share your information with third party service providers who perform functions on our behalf (such as 20Ten – a company that is assisting us with our Competition in verifying entrants are over the age of 18 and sending out prizes to winners). We will only share information with such service providers where we have an appropriate data processing agreement (or similar protections) in place.

  • Professional advisors and auditors. We may disclose your personal data to professional advisors (such as legal advisors and accountants) or auditors for the purpose of providing professional services to us.

  • Acquisitions. If a BAT entity merges with or is acquired by another business or company in the future, we may share your personal data with the new owners of the business or company.


We care about protecting your information. That is why we put in place appropriate measures that are designed to prevent unauthorised access to, and misuse of, your personal data.

We do this by having in place a range of appropriate technical and organisational measures, including encryption measures and disaster recovery plans.


Unfortunately, please note, when you send us your personal data there is always risk involved in sending information through any channel over the internet, and when you send information over the internet, it is entirely at your own risk.



Your personal data may be sent outside of the UK or European Economic Area or EEA (i.e. the Member States of the European Union from time to time, together with Norway, Iceland and Liechtenstein) to the types of entities described in the section called ‘Sharing Your Personal Data with Others’ above.


We want to make sure that your personal data is stored and transferred in a way which is secure. We will therefore only transfer data outside of the UK/EEA where it is compliant with data protection laws and the way we transfer it provides adequate safeguards in relation to your data (e.g. using EU Commission approved contracts that we put in place between ourselves and the recipient organisation of your data).    



We only keep your personal data for as long as necessary - after which time we destroy it. We will destroy your contact information and other details you submit with your entry within 6 months of the date we collect that information and we destroy your audio files within 6 months of the date you upload those files to us.


Just so you know, we may be required by law to retain your data for a longer period in certain circumstances. This may be because we are subject to a regulatory or other legal obligation in a specific jurisdiction which requires us to keep data for a specified period and we need to comply with those legal/regulatory requirements.   If you would like more information regarding our data retention policies and practices, please contact us using the contact details set out at the end of this Privacy Notice.



You have various rights in relation to the data which we hold about you.

  • Right to object

This right enables you to object to us processing your personal data. If you object, we will stop using your data unless we can demonstrate compelling legitimate grounds (which overrides your interests) or if our use of your data is necessary for the establishment, exercise or defence of legal claims. 


  • Right to withdraw consent

Where we have obtained your permission to process your personal data for certain activities, you may withdraw this consent at any time.  If you ask us to do this, we’ll stop using your data unless we consider that there is an alternative legal reason to justify our continued processing of your data for this purpose, in which case we will tell you.  


  • Right to access your data

You may ask us for a copy of the information we hold about you at any time.  We will respond to your request within one month. That period may be extended by two further months where necessary, taking into account the complexity and number of requests.  We may request proof of identification to verify your request.  If you request further copies of this information from us, we may charge you a reasonable administrative cost.  Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will always tell you the reasons for doing so.


  • Right to erasure

You have the right to request that we "erase" your personal data in certain circumstances. We would only be entitled to refuse to comply with your request for erasure in limited circumstances and we will always tell you our reason for doing so.


  • Right to restrict processing

You have the right to request that we restrict our processing of your personal data in certain circumstances, for example if you dispute the accuracy of the personal data that we hold about you or you object to our processing of your personal data for our legitimate interests. If we have shared your personal data with third parties, we will notify them about the restricted processing unless this is impossible or involves disproportionate effort. We will, of course, notify you before lifting any restriction on processing your personal data.


  • Right to rectification

You have the right to request that we rectify any inaccurate or incomplete personal data that we hold about you. If we have shared this personal data with third parties, we will notify them about the rectification unless this is impossible or involves disproportionate effort. You may also request details of the third parties that we have disclosed the inaccurate or incomplete personal data to. Where we think that it is reasonable for us not to comply with your request, we will explain our reasons for this decision.


  • Right to complain

You also have the right to lodge a complaint with a supervisory authority – for us this is the Information Commissioner's Office ("ICO") in the UK. For further details, please visit



If you have any queries about this Privacy Notice, including your rights in relation to your personal information, please contact our customer services team by direct message on Instagram to @ Vype_Worldwide or email us at